Always been a huge fan of the illustrator, Ashely Wood. Something a lot of people might not know is that over the past four or five years Ash has been focusing on his toy company, 3A Toys. He designs all the figures, handles all the promotional imagery and provides all the illustrations and graphic design for the packaging (his partner in 3A handles the sculpting and production of the figures).
For me, buying a 3A toy isn’t just about getting a cool figure. It’s about the amazing packing it comes in. The cool posters and accessories that come with it. It’s character design, graphic design, package design, illustration, and typography all expressed through a single product. After I buy something from 3A, I’m just as excited to display the packaging and poster that came with it as the figure I bought. Ash’s graphic design work for 3A was a big part of my inspiration in wanting to take typography classes and see how I could apply more graphic design elements to my work.
For this week’s post, we’re looking at negative space in typography. Always thought Ash had a brilliant sense of composition and use of negative space in both his illustrations and his typography. While I love Ash’s illustrations on their own, I think his typography enhances them in a way that elevates them to a whole new level.
