The first designer that ever really caught my attention and inspired my interest in graphic design, branding, identity and ultimately typography, was Tom Muller (tumblr/web/archive).

Tom is a Belgian graphic designer living in London who was a Design Director at Kleber (where he worked on web design projects for AC/DC, Kasabian, and MTV) and then later the Creative Director at Studio Output. He’s currently doing identity and branding, motion graphics, web design, illustration and publication design on his own as helloMuller.

It was Tom’s work on Ashley Wood’s Popbot comics that first caught my eye. I couldn’t believe how much his logos, marks and publication design took the project to another level. That was when I really learned how packaging and presentation of your idea is just as important as the idea itself. How you present the idea, becomes part of the idea.